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A digital insurance platform partnered with KONZE to improve its customer acquisition strategy and generate higher-quality leads. Through a data-driven performance marketing approach, we optimised paid advertising campaigns, refined audience targeting and strengthened conversion performance to drive measurable business growth.
A digital insurance platform was generating traffic and enquiries through paid advertising, but converting that activity into consistent business results remained a challenge.
The primary objective was to improve lead quality, increase conversions and ensure advertising budgets were directed towards audiences with genuine purchase intent. Achieving sustainable growth required a more focused approach to campaign targeting, creative performance and ongoing optimisation rather than relying on broad audience reach.
KONZE implemented a performance-driven digital marketing strategy focused on improving campaign efficiency, audience relevance and lead generation. We began by analysing campaign and audience data to identify segments with stronger engagement and conversion potential. These insights helped us refine audience targeting and prioritise users with higher intent.
Using performance data, we optimised campaign structures, messaging and budget allocation, reducing emphasis on underperforming segments while strengthening campaigns generating more meaningful results. Campaign creatives were continuously developed and tested to understand which messages and formats resonated with the target audience.
We also focused on lead quality rather than enquiry volume alone, analysing campaign sources and conversion behaviour to identify opportunities for improvement. Through continuous monitoring, creative testing and data-led optimisation, KONZE helped the insurance platform establish a more efficient customer acquisition process and improve overall campaign performance.
Over a 12-month period, the digital insurance platform achieved measurable improvements in conversion performance, lead quality and overall lead generation. Conversions improved by 78%, demonstrating stronger campaign effectiveness and audience relevance. The campaigns achieved a 75% quality-lead metric, reflecting the strategy's emphasis on attracting more relevant prospects. Lead generation increased by 51%, supporting business growth through a more focused and optimised digital acquisition strategy.
Together, these results demonstrate how data-driven audience targeting, campaign optimisation and continuous creative testing can improve the effectiveness of digital insurance marketing.